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Feb 12 2024

No ordinary design agency: Creative Sponge at Fuel Studios

Tallulah Lloyd-Allum
Written by Tallulah Lloyd-Allum

Tallulah, TCN's Marketing Assistant works on the latest campaigns to grow, engage, and support the TCN online community.

Situated in the heart of Norwich's Lanes, Fuel Studios presents itself as an energetic hub for businesses. It boasts an atmosphere teeming with character and is renowned for being a building where dynamic individuals converge. Currently, Fuel Studios is at full capacity, highlighting its popularity and demand as a workspace.

Meet Sponge, one of the region’s leading and well-respected creative agencies and is celebrating its 20th birthday in 2024 at home in Fuel Studios.

Specialising in impactful branding, video, animation, and social content, Sponge has been part of the Fuel family for almost five years. Their office space has been customised by the team with a playful take on the agency’s brand, featuring a totally functional, wall-mounted, custom vinyl-wrapped skateboard and unique Sponge arcade machine.

Office 3

Why did you choose to establish the business in this specific TCN workspace?

For MD Alex Tosh, Fuel Studios provides an easily accessible central location offering lots of potential for collaboration. “The environment, space, and flexibility at Fuel is what drew us here,” he explains. “It’s a cool space to bring clients into.”

“It’s a great community here at Fuel,” says Sponge’s Client Services Director Martin Betts. “It encourages good relations with other tenants and we’ve created partnerships with other businesses here.


“On a personal level, it feels very relaxed here, the staff are great, and it’s good to be based pretty much in the centre of the city. It’s difficult to imagine being based anywhere else.”

Working in partnership with TCN, Sponge also played its part in the design of interior graphics within the building based on the bright, quirky and cheeky personality of Fuel Studios identity.

Feeling positive about 2024?

We know that it is going to be a brilliant year for Sponge – we're hoping for the most successful one in 20 years! It's going to be a landmark 12 months as we look to elevate our clients' brands and captivate audiences with innovative creative like never before! We're looking forward to a year of daring to be bold and pushing our work harder than ever


If you're in need of exceptional brand, social media, video, and animation work, feel free to swing by Fuel Studios and have a chat with the team at Sponge.

Keep up to date with Sponge Media across their socials
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